With the Foreign Trade Fair Programme, the Federal Ministries of Economics and Climate Action and of Food and Agriculture support German companies in opening up foreign markets by participating in around 300 international trade fairs each year.

With the internet portal german-pavilion.com and accompanying online marketing measures, leapfrog ensures that the presence and awareness of the individual trade fair participations are strengthened. The focus is on providing companies from Germany with concrete business contacts in the target market and making innovative products "made in Germany" visible.

With great success: every year, the online offer records more than 30 million page views.

The concept

Which exhibitors are on site? Which products, services and solutions are on offer? On which stand can I find a particular company? Today, the preparation and follow-up of a trade fair visit is mainly done online. Even during the trade fair, the use of mobile information services via smartphone and tablet is of high importance in order to find relevant business partners quickly and easily.

The solutions designed and developed by leapfrog make researching product and company information easy - and enable targeted contacting in a simple way. Trade fair-related websites, a smartphone app and special online advertising measures effectively support the visibility and importance of German companies at trade fairs abroad.

In view of the large volume of data and the complex, time-critical procedures surrounding the collection and processing of exhibitor and trade fair data, fully digitalised processes have been developed and introduced. These range from registration and data transmission by exhibitors to complex interface solutions and database-supported print data generation for exhibitor brochures.

Online portal german-pavilion.com

The online portal www.german-pavilion.com provides an overview of the current and planned trade fair participations of German companies. For each trade fair participation, a specific online offer with detailed information on exhibitors, products and services is realised and advertised with targeted measures.

german-pavilion.com is available to users in more than 30 languages. leapfrog is responsible for the complete conceptual, technical and content-related support and further development with the aim of constantly increasing the portal's reach, usefulness and the number of business contacts made.

About the Foreign Trade Fair Programme

The Foreign Trade Fair Programme supports small and medium-sized German companies in exhibiting at trade fairs around the world, thus opening up new business potential in foreign markets. Within the German Pavilion, German companies present themselves to international trade visitors and establish valuable contacts in the target market. Every year, around 9,000 export-oriented companies from Germany take part.

The exhibiting companies benefit from professional advice, support and organisation as well as attractive participation conditions.